I began wearing make up in sixth grade, right about the time when my mom told me I wasn't allowed to wear it. Sixth grade was a year when I put much effort into hiding my true self so that I could fit in with everyone else, and make up fit perfectly into that plan. Make-up made me feel less like the nerdy, tree hugging hippy book worm that I am and more like the dainty, flitatious, air headed girls who surrounded me.
I could write an entire rant just on the annoying, cutesy, text message lingo, but that's not what's most important about this product. Yes, it can be fun for young girls to play and experiment with make up. This make up, however is not just for play. Joel Carden, the vice president of marketing and sales behind GeoGirl, was quoted as saying, "It's the first door to beauty for the next generation. These are real cosmetics with natural ingredients that will create return purchases and create a true beauty consumer." [Emphasis added]
GeoGirl is instilling in young, impressionable girls the value they don't already possess beauty; no, beauty has to be purchased. Marketing cosmetics to 8 to 12 year olds tells them that their bodies are not okay just they way they are but instead need to be covered with beauty products in order to be acceptable in society.
Instead of marketing make up to young girls (or any women!) we should be instilling them with self confidence and teaching them that their bodies are beautiful the way they are. Young girls will have plenty of time to conform as they grow up; let's encourage them to be themselves while they still can.